How Salesforce Einstein Powers Smarter Marketing in Pardot

This past Dreamforce Salesforce released its artificial cloud (AI) embedded into the core sales and service CRM. Missing from the discussion was how AI will play an ever increasing role in marketing, specifically Pardot—Salesforce’s B2B marketing automation platform. AI is slow to come to marketing space, but will change the nature of the work that the armies of email campaign specialists, demand generators, and content […]

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