3 Ways Your CTI for Salesforce.com is Killing Sales Productivity

If you are using Salesforce.com as your CRM chances are you have some sort of computer telephony integration. Let’s face it, sales people make a lot of phone calls  (at least they should if they want to keep their job). So it isn’t surprising that telecom providers across the board have created a link between traditional business phone systems and the Salesforce.com CRM. Here are […]

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The Top 3 Benefits of Integrating Telephony with Salesforce

Companies are increasingly integrating telephony with Salesforce. Voice is consistently the number one (or two depending on the industry) channel by volume. Despite the rise the online custom portals, mobile apps, and self-service options in recent years call volume has not only held steady, but is increasing. Out of the box, Salesforce provides businesses the ability to email, chat, and have video sessions with their customers. […]

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What is Computer Telephony Integration (CTI)?

Computer Telephony Integration (CTI) Definition CTI stands for computer telephony integration, and is the process by which a computer and phone become united. With CTI you can view information about a caller on the computer (i.e. screen pop with the callers information found via caller ID). In addition, you can control the phone directly from the computer, such as placing, transferring, or ending a call. Traditionally, CTI links Customer […]

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